My client, Ark Education Holdings, Inc., was operating an online, educational toy store called WizKidz.ca. The brand had its problems, not the least of which was its too common, confusing-to-spell, name. I was brought on to help re-invent the brand and give the toy store a total identity makeover. I started with a new name, Bright Bean, and the client’s desire to be positioned as an expert source of education and development through play.
I worked with a marketing expert and a designer to develop a communication style and visual persona for the new brand. I re-wrote all the website copy and gave it an authoritative, yet playful voice. I branded the company blog, The Garden, and named their loyalty rewards program, Glo Rewards.
As a leader in teaching through play, Bright Bean's blog is a source of learning for parents and children alike.