Jib Strategic engaged me to write copy for Kingspan, a world leader in durable, insulated construction panels. The campaign’s goal was to build awareness of Kingspan in the next generation of architects. Jib asked me to write “museum plaque” copy that would accompany fragments of construction panels from buildings designed a fictional future architect.
My client, Ark Education Holdings, Inc., was operating an online, educational toy store called WizKidz.ca. The brand had its problems, not the least of which was its too common, confusing-to-spell, name. I was brought on to help re-invent the brand and give the toy store a total identity makeover. I started with a new name, Bright Bean, and the client’s desire to be positioned as an expert source of education and development through play.
Fluid is a young adults gathering that brings young people together to grow and learn from prominent faith-based speakers. The theme of the conference was “tension” and they needed copy to introduce the theme on their website.